Consummating a relationship that has over 10 years of history, SPY has joined an elite stable of brands to support and promote Ken Block and the Monster World Rally Team.

The partnership establishes Ken Block as an official Ambassador for the SPY brand in the sport of Rally and aligns the brand with one of the best marketing machines action sports has ever seen. The SPY brand was born of motor sports and our history with Ken runs deep, says Matt Harkins, VP - Brand Management for SPY. We surround ourselves with athletes who look good going fast and Ken does that better than most. This partnership solidifies a longstanding relationship and positions us all to drive forward into greatness and have lots of fun in the process!

"I ve been wearing SPY sunglasses for a while; I have always been a big fan of their frames, says Ken Block, So I am really stoked that I finally get to design my own pair. As with everything related to myself and the team, I really value the ability to have a say in the look and feel of the products that represent us. That said, this is going to be an awesome project.

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