DEARBORN, Mich., August 15, 2010 Aside from both being involved in racing and a desire to win at the top of the sport, NASCAR legend Richard Petty and Rally America star Ken Block have one important thing in common: the number 43.

In just five years, Block has driven to the top in the rough-and-tumble world of rallying. In 2010, Block signed on with Ford to drive a Fiesta in the Rally America series and a Focus RS in the FIA World Rally Championship, carrying the No. 43 on both vehicles.

Petty and his No. 43 stock car have become icons of NASCAR, holding the record of 200 Sprint Cup victories and seven championships.

The two well-known racing stars, along with A.J. Allmendinger, the current driver of Petty s No. 43 Best Buy Fusion in NASCAR, are joining together to launch 43 Fiestas a new, on-line national sweepstakes from Ford designed to highlight the 2011 Ford Fiesta.

Starting today at noon, fans can visit www.43Fiestas.com, sign up to win, and see the first of a series of videos featuring Block, Petty and Allmendinger. In addition, a 2011 Fiesta adorned with the 43 Fiestas logo -- will make its pace car debut when it leads the NASCAR field to the green flag at Michigan International Speedway.

At the website, Ford is giving fans a chance to win big. Over a span of 43 days, starting on August 15th and ending on September 27th, 43 First Prize Winners will be selected to win an INSIGNIA 40 LED-LCD HDTV Flat Screen from Best Buy.

Along with the 43 First Prize Winners, 43 Grand Prize Winners will also be selected for a Ford Championship Weekend prize package that includes airfare, hotel stay and two tickets to the Ford 300 NASCAR Nationwide Series race on November 20th and the Ford 400 NASCAR Sprint Cup Series race on November 21st at Homestead-Miami Speedway.

Additionally, one winner from the pool of 43 Grand Prize Winners will be randomly selected to win an all-new 2011 Ford Fiesta. The winner will be selected and announced on November 21st on-site at Ford Championship Weekend in Homestead, FL.

However, should Allmendinger, driver of the No. 43 Best Buy Ford Fusion, win the Ford 400, all 43 Grand Prize Winners will take home their own all-new 2011 Ford Fiesta.

Only Ford can bring together two of the top names of NASCAR and Rally in the same promotion, said Jamie Allison, director, Ford North America Motorsports. We re excited to help fans of NASCAR learn a little bit about the action sport atmosphere of rally, and rally fans to learn more about NASCAR and our involvement with legends like Richard Petty.

At the same time, we want to expose the 2011 Fiesta to both audiences, to show that it is truly a product of the new Ford, where you can have both a fun-to-drive car and one that gets great fuel economy.

Fans can enter for their chance to win at 43Fiestas.com or at Ford consumer displays at select NASCAR races and events until October 25th, 2010.

RALLYFIX EXTRA - THE SMALL PRINT:

How To Enter:

From 8/15/2010 to 10/25/2010, go to the website www.43Fiestas.com and complete the online registration form as required.

Sweepstakes Prizes:

First Prize: The randomly selected 43 First Prize Winners will win the prize package outlined below:
One Insignia - 560 Series 40" 1080p, 120Hz, LED-LCD HDTV. Approximate Retail Value: $1,000 per winner.

Grand Prize: The randomly selected 43 Grand Prize Winners will win the "Ford Championship Weekend" prize package outlined below for themselves and one guest:
Round-trip air economy class transportation (specific air carrier to be chosen at Sponsor's sole discretion) for two from a major US airport close to winner's residence to Miami, FL
Hotel accommodations [one room, standard, double occupancy] for three nights in or around Miami, FL November 19-22, 2010
Two tickets to the official 43 Fiestas Welcome Reception to be hosted at TBD location in or around Miami, FL on November 18, 2010
Two grandstand tickets to the Ford 300 NASCAR Nationwide Series race (November 20, 2010) and the Ford 400 NASCAR Sprint Cup Series race (November 21, 2010) at Homestead-Miami Speedway
Two hospitality passes prior to the Ford 300 & 400 races
Ground transportation to/from hotel and Homestead-Miami Speeding, including round-trip airport transfer
One $100 Visa Gift Card for additional meals or activities
Two Ford Racing apparel gift packages
Approximate Retail Value: $5,000 per winner.

Bonus Prize: Additionally, each of the 43 Grand Prize Winners will have an equal chance to win an all-new 2011 Fiesta, based on the following two (2) eligibility requirements:
1. Random Drawing
One (1) winner from the pool of 43 Grand Prize Winners will be randomly selected to win an all-new 2011 Ford Fiesta. The winner will be selected and announced on or around November 21, 2010 on-site at Ford Championship Weekend in Homestead, FL. Approximate Retail Value: $13,000
2. Ford 400 1st Place Win
Should AJ Allmendinger, Ford Racing driver of the #43 Best Buy NASCAR Sprint Cup car, win first place in the Ford 400, on or around November 21, 2010, all 43 Grand Prize Winners will win an all-new 2011 Ford Fiesta. Approximate Retail Value: $13,000 per winner

Total Approximate Retail Value of all prizes: $817,000.